How Western-style corporate identity programmes aid Japanese firms

Article Abstract:

Corporate identity (CI) programs are intended to find out how a company wants to be perceived, what separates it from its goal, and what is required to achieve this goal. This is usually found through information gathering and processing, which results in the creation of goals and objectives. CI programs in Japan are often hampered by problems associated with the communication of the identity of a Japanese company to foreign markets, and many of these companies, recognizing the need to create the most effective identity, have chosen foreign specialists to help in this endeavor. Many of the nationalistic characteristics that make the Japanese unique in the international marketplace in terms of corporate identity are described.

Social aspects, Usage, International business enterprises, Multinational corporations, Organizational behavior

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Headhunters give Japanese managers a bite of the Western corporate carrot

Article Abstract:

In the past, Japanese executives shunned executive search firms, claiming that they were not interested in moving, but more recently the Japanese managers have recognized the compliment that is being paid to them when the firms call. The formation of a Japanese management team for Western corporations looking to expand into Japanese markets is still one of the most difficult aspects of the move, and although there has been an increase in the use of executive search firms in Japan, they are still not as successful as their counterparts in the U.S. and Europe. Japanese executives are still reluctant to leave the firm they join upon graduation from college, and they still have a high degree of loyalty to their employers.

Human resource management, Employee recruitment

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Keizo Saji's search for a new growth recipe

Article Abstract:

Keizo Saji, chairman and president of Suntory Ltd., a Japanese food and beverage company, has won the praise of his peers and management students for his excellent management skills and for fostering an environment of creativity and originality. Saji took over the company in 1961 and, following his changing the name of the company from Kotbukiya Ltd. to Suntory, began to mold the company into a diversified organization which supplements its primary whiskey and beer businesses with interests in wines, soft drinks, restaurants and fast-food outlets. Despite the success of the company, it finds itself vulnerable to changes in the whiskey and beer markets, and continues to develop new products for new markets.

Bottled and canned soft drinks, Alcoholic beverage industry, Beverage industry, Suntory Ltd., Saji, Keizo

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