Will anyone look twice?
Article Abstract:
'Sell to the heart and the mind will follow' is the new philosophy behind reinvigoration of Procter and Gamble's advertising. The company has launched a 'made in Canada' campaign for it's auto-dry car wash Mr. Clean.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Plugged in
Article Abstract:
Pharma Plus Drugstores along with Neatt Corp. have launched touch-screen, Internet abled kiosks in six stores across Ontario.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Bos campaign for Familiprix leads 2003 Marketing Awards gold rush
Article Abstract:
The Best of Show for the 2003 Marketing Awards was the television advertising campaign by Bos for Familiprix.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: MDC takes bite out of the Big Apple. Marketing changes for airlines likely
- Abstracts: Heinz to quit its 'unfair marketing'. An upbeat spirit lands at CBS. Portrait of the new family
- Abstracts: Dion goes solo in Que. Tourism ads. In the swim of things. Online social politics
- Abstracts: Telecom Kingston's loss widens. BT says its earnings per share climbed 71% in third quarter. Telecom Italia
- Abstracts: Santander's Botin faces new test: sharing power. Global banking's superwoman