How architects can promote their services
Article Abstract:
Architects should adopt systematic methods of marketing their services. Service marketing is different from marketing services and internal marketing although all are important. Architects should address questions about their communication with new and existing clients, changes in the market and the best use of resources in formulating a marketing strategy. Points to be included in a systematic appraoach are; short-term advertising, presentation of services offered, perception of client need, co-operation with suppliers of complementary services, the mission of the company and sales targets.
Publication Name: Architects' Journal
Subject: Business, international
ISSN: 0003-8466
Year: 1992
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Extending market reach
Article Abstract:
Small architectural practices should develop sophisticated marketing strategies based on the concept of market reach. Market reach is influenced by the customer base, technology and transfer of ideas. Architects have wide market reach but small practices are limited geographically. A strategy to develop and widen the customer base should include contacts with and presentations to potential and existing clients living in, operating or interested in the area. Wider market reach can be achieved through matrix networking with other firms and changing the services offered.
Publication Name: Architects' Journal
Subject: Business, international
ISSN: 0003-8466
Year: 1993
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The importance of marketing
Article Abstract:
Architects need to understand the concept of market positioning. They should plan their products and services to show clearly where they are in the marketplace but market positioning should be done carefully, changes should be gradual and in response to a thorough review of the market. Architects need to be clear about their relationship with the rest of the construction industry and identify areas where they can offer unique skills and services, an example is refurbishment.
Publication Name: Architects' Journal
Subject: Business, international
ISSN: 0003-8466
Year: 1993
User Contributions:
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