IS ONE PARTNER BETTER THAN MANY?
Article Abstract:
To gain a portfolio of sophisticated research products, the Indian market research companies, like ORG-Marg and AC Nielson India, are collaborating with established foreign research companies. ORG-Marg, belonging to Business India group, has a tie-up with VNU group of Netherlands. But since the group's main business is publishing and information services, ORG-Marg has been given the freedom to pursue a range of alliances in different areas. This has enabled the company to gain more flexibility and financial stability to shop for the best products for Indian clients in the world. In case of Marketing & Research Associates (MRAS), now called AC Nielson India after it became a 100 percent subsidiary of the world's largest research company, AC Nielson of USA, is leveraging the strengths of the US company in India. Customised research of the company is undertaken by the existing MRAS operation and a division has been opened for retail tracking and media measurement, the 2 specialisations of AC Nielson. The company is investing $7 million to upgrade its operations. MRAS has also gained many international clients through AC Nielson's network of 50 clients all over the world. (gsh)
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Collaborates with established foreign research companies to gain portfolio of sophisticated research products
Publication Name: BusinessWorld
Subject: Business, international
ISSN:
Year: 1998
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Dutch firm acquires ACNielsen
Article Abstract:
ACNielsen, the acknowledged world leading market reserach firm, has been acquired by VNU NV of the Netherlands for $2.3 billion. As a result of the acquisition, ACNielsen will be reunited with Nielsen Media Research, which was originally part of the company founded by Arthur C Nielsen, but was spun off separately in 1996. It is still unclear how the merger will affect ACNielsen's operations in Canada, which are based in Markham, Ontario.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Japan outpaces U.S. in identity of brands in China
Article Abstract:
US firms have been aggressive in their efforts to capture a share in the Chinese market. However, a recent study shows that US brands lag behind their Japanese counterparts in terms of consumer recognition. The study conducted by the Gallup Organization revealed that only four of China's ten most-recognized brands were American. Five were Japanese while the remaining one was a domestic brand.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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