Ice cream
Article Abstract:
The value of the UK ice cream market was 996.5 million pounds sterling at current prices in 1998, up by 3.3% from 1994. Take-home products accounted for 69.5% of the total in volume terms, but impulse products accounted for 66.2% of sales in value terms. The market for ice cream is predicted to reach a value of 1,049.5 million pounds sterling in 2003 at constant 1998 prices. There has been a shift in demand from bulk family ice cream towards single serve, ready-to-eat portions.
Publication Name: Market Research Great Britain
Subject: Business, international
ISSN: 0308-3047
Year: 2000
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Ice cream in the Netherlands
Article Abstract:
Industrial producers account for around 80% of the Dutch ice cream market, which reached a volume of around 120 million lt in 1993. Demand has been boosted by the launch of premium products aimed at adults rather than children, and manufacturers are able to charge higher prices for speciality products. Ice cream consumption is predicted to continue rising, as ice cream is no longer seen as a food to be eaten only in good weather.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1995
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Ice cream and other ice products in France
Article Abstract:
French ice cream and other ice products is becoming more popular within the domestic market, rising to 360 million litres in 1994. International export products are made up of specialist ranges and other ones with high added value, whereas imports tend to be much less expensive. Ice cream is less popular with the French than it is in other countries, with average consumption figures being reported as six litres.
Publication Name: Marketing in Europe
Subject: Business, international
ISSN: 0025-3723
Year: 1996
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