Identifying successful marketing strategies by export regional destination

Article Abstract:

A firm's export marketing strategy and its relationship to export sales volume is analyzed using a seemingly unrelated regression model (SURE) for a given European country. Exporting proactiveness and experience were found to be very important in fostering high volumes of export sales. Other findings and implications are discussed.

Europe, Usage, Regression analysis, International marketing

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Guest editorial: Export marketing: developments and a research agenda

Article Abstract:

The authors posit that future export marketing research should identify appropriate marketing capabilities that companies should acquire or develop, examine the means for cross-market transferring or leveraging, and explore how they should be upgraded via organizational learning methods.

Science & research, Editorial, Research

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Internet and exporting: determinants of success in virtual export channels

Article Abstract:

Research on Internet use in export marketing suggests that what firms use the Internet for is less important than how effectively they use it. Discussion focuses on virtual export channels and export sales capability.

E-commerce, Internet marketing

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