The effect of export marketing capabilities on export performance: an investigation of Chinese exporters
Article Abstract:
The influence of export marketing capabilities of a firm on its export performance is examined. A model for the same is proposed based on the survey of a Chinese export company
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
China, Exports, Venture Analysis, Business, Business enterprises, Business models
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
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The relationships among quality, cost, value and use of export market information: an empirical study
Article Abstract:
A study evaluating the relationships between quality, cost, value, and use of export market information, is presented.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
Product quality, Norway, Economic aspects, Quality management
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
User Contributions:
1
Charles Masunungure
Feb 3, 2010 @ 7:07 am
I need more articles for research purposes. this is good
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The effects of e-commerce drivers on export marketing strategy
Article Abstract:
The impact of internal and external e-commerce technologies on firm's exporting marketing is presented.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
United States, Methods, Electronic commerce, E-commerce
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2007
User Contributions:
I need more articles for research purposes. this is good
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Subjects list: Analysis, Export marketing
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