If you read only one column this year...

Article Abstract:

Movies lack the cool catchphrases such as those for the classic movies "Alien" or "The Fly". The movie tag lines are sometimes dropped in favor of positive critical comments while some taglines could be inadvertently helpful by warning the would-be viewers of how bad the film could be.

Canada, Marketing procedures, Analysis, Evaluation, Column, Company marketing practices, Motion pictures, Movies

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If it's broke, do fix it

Article Abstract:

Applicability of solutions provided in a book written by Michael Levine, "Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards", to businesses across the world is discussed.

Methods, Portrayals, Works, Levine, Michael (Canadian set designer), Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards (Book)

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Next year's red dog

Article Abstract:

In the background of the launch of Mott's Clamato RedEye lager, some other new offerings in the segment are presented.

Breweries, Product introduction, New Products/Services, Malt beverages, Beer & Ale, Standard Beer, Brewing industry, Beer, Clamato RedEye (Beer)

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