Know their customer
Article Abstract:
Ad agencies can enhance their margins by adopting a strategy aimed at focusing on what motivates the client's customers and by using this knowledge to improve the relationship between the client's brand and the customers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Pitched battle
Article Abstract:
The strategies that should be employed by various advertising agencies pitching for the account of Rogers Communications Inc are discussed
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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The keys to happiness
Article Abstract:
The combined role of marketers and advertisement agencies in improving their respective businesses is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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