Web ads vindicated

Article Abstract:

The article discusses a survey of Web users in the UK which indicated that 78% of Web users in the 16 to 45 age range, responded in some way to online ads. The survey was conducted by Starcom Motive Ltd.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Research Findings, Online services, Internet services, Information services, Advertising, Starcom Motive Ltd.

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A smile on your face

Article Abstract:

SSL International PLC, the top condom manufacturer in the world, has launched a new global marketing campaign that uses slapstick humor to promote its Durex brand.

Europe, Fabricated rubber products, not elsewhere classified, All Other Rubber Product Manufacturing, Prophylactics & Diaphragms, Contraceptives industry, SSL International PLC

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Ikea to build its own ads; retailer drops U.K. agency, plans to refocus message on exisitng customers

Article Abstract:

In its U.K. market, where it has about 26 million customers, closely-held Swedish low-cost furniture retailer Ikea is cutting its marketing budget by dropping its U.K. agency, St. Luke's. The company will strive to keep the customers that St. Luke's ads attracted. Opening 20 new stores over the next 10 years, Ikea says, could become more difficult as building permits are harder to get.

Advertising agencies, Sweden, New orders received, Furniture and Homefurnishings Stores, Furniture & Furnishings Stores, Furniture and Home Furnishings Stores, Account Activity, Furniture stores, Contracts, IKEA Svenska AB, St. Luke's Communications Ltd.

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