In praise of Bono

Article Abstract:

The liberal party of Canada invited Irish rock star Bono to grace his presence at their convention to herald in their new leader Paul Martin. Bono arrived prepared thoroughly with facts and figures and justified his presence in complete rock star manner. He spoke about issues, which the liberals wanted him to address, and also about facts related to international aid spending goal, which the party had no clue about.

Forecasts, trends, outlooks, Public affairs, Conferences, meetings and seminars, Forecasts and trends, Market trend/market analysis, Speeches, lectures and essays, Liberal Party (Canada), Rock singers, Bono

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A challenge too big for marketing?; The Elections Ontario ads in this monthEs election were brilliant, but voter turn out still declined

Article Abstract:

A Brilliant ad campaign for Election Ontario 2003, informing people to register, then vote u where, when and how and most importantly telling people as to why they should make it a point to vote, however could not increase the voter turnout. The Elections Commission however begs to differ, as they added 600,000 names to the voter list and hence feels that the campaign was a success.

Advertising, Advertising Activity, Ontario, Influence, Elections, Public participation, Administrative agencies, Government agencies

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The passion of marketing

Article Abstract:

The controversial movie, The Passion of The Christ, was not only a box office hit but also an applaudable marketing achievement for Mel Gibson and Newmarket Films. The lessons learned from this remarkable marketing strategy are imparted.

Marketing procedures, Analysis, Marketing, Company marketing practices, Motion pictures, Movies, The Passion of the Christ (Motion picture)

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