In the soup
Article Abstract:
Credit card company American Express was forced to pull out its shark-fin soup-based commercial from Hong Kong's advertisement mediums due to the potential trouble that may be generated by the 12 complaints against the commercial filed by foreigners. Majority of Hong Kong residents have made no comment about the commercial, but AmEx decided it would be more prudent to pull out the commercial, more in keeping line with the company's environmental advocacy, than a public relations effort. The protest, however, raises serious questions in terms of cultural difference, especially the relation between environmental awareness and gastronomic preferences.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1997
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No choice; foreign minister plans continued ties with Asia
Article Abstract:
New Australian foreign minister Alexander Downer expects to make no major changes in security or military policy, focusing instead on helping companies expand their ties throughout Asia. He emphasizes the Liberal Party's desire to reduce the role of government and enable business to expand. He notes that under 13 years of Liberal Party control the country's share of exports to Asia has fallen, suggesting that party's philosophy is to blame. Economic reforms lead the new governing party's agenda.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1996
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Prophet of profit: management guru Michael Porter says companies have to be focused - like Disney - to get ahead in the global marketplace. Should Asia's sprawling conglomerates be listening?
Article Abstract:
Michael Porter, a management guru, believes that Asian companies must remake themselves to compete in the global marketplace. They will have to consider the strategic benefits of certain ventures and how they will fit into long term goals. Porter has undertaken several tours of Asia's capitals and many Asian companies are taking note, agreeing with the philosophy of making themselves distinctive.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1996
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Comment about this article or add new information about this topic:
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