Influence of employee behavioural performance on customer focus strategies
Article Abstract:
A study examining the impact of organizational orientation, including orientation of employee behaviors, towards customer satisfaction, is presented. The study is based on United Kingdom's business-to-business high technology industry.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2006
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Demographic and sponsorship considerations for jazz and classical music festivals
Article Abstract:
The benefits of arts sponsorship for the corporate sponsor and the music festival audiences are examined.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2003
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The role of the internet in the marketing of independent public house in the UK
Article Abstract:
The effects of internet marketing on the pubs' sales growth and attracting customers are presented.
Publication Name: The Service Industries Journal
Subject: Business, international
ISSN: 0264-2069
Year: 2007
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