International shops flock to Ont. reviews

Article Abstract:

Ontario Hydro, an electric utility, is conducting negotiations with Canadian and foreign-owned advertising agencies in connection with the management of its advertising account. The agencies involved in the negotiation process include MacLaren McCann, Saatchi & Saatchi, TBW Chiat/Day, BBDO, DMB&B, Harrod & Mirlin/FCB, Leo Burnett, Publicis, SMW, Byrne and Bensimon. The move was made possible by the opening up of Ontario advertising accounts to non-Canadian interests, which was initiated by the Management Board Secretariat.

Canada, Electric Utilities, Electric Power Generation, Transmission and Distribution, D'Arcy Masius Benton and Bowles Inc., Ontario Hydro Energy Inc., Bensimon, Byrne, Harrod and Mirlin/FCB, Leo Burnett,, Publicis International, SMW, Saatchi and Saatchi Company PLC, TBWA Chiat/Day Canada

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Agencies praise Bell for well organized review

Article Abstract:

Bell Canada's move to stick with its timeline was praised by agencies vying for its $60-million-plus ad account in Ontario, Canada. Incumbents Leo Burnett, BBDO, Canada and Cossette Communication-Marketing as well as TBWA Chiat/Day, Vickers & Benson and MacLaren McCann have until the week of Jun. 22, 1998, to prepare a strategic and creative presentation. Leo Burnett President Jim MacKenzie said the creative limit is an advantage for all shortlisted ad agencies because it levels the playing field.

Wired Telecommunications Carriers, Telephone Communications, Ontario, Telephone services, Leo Burnett Company Inc., Bell Canada, TBWA Chiat/Day Inc., Canada and Cossette Communication-Marketing, Vickers and Benson

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