International standardization strategies: the experiences of Australian and New Zealand firms operating in the Greater China markets

Article Abstract:

The impact of potential common international marketing methods on the performance of Australian and New Zealand multinational corporations in China, Hong Kong and Taiwan is examined. Multivariate regression analysis methods on the study are presented.

Taiwan, Australia, Hong Kong, New Zealand, Regression analysis, International marketing

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The impact of strategic fit among strategy, structure, and processes on multinational corporation performance: a multimethod assessment

Article Abstract:

A study examines the impact of strategic fit on the performance of multinational corporations (MNCs). Strategic fit refers to the efficiency of MNCs in making proper use of its resources and opportunities.

Strategic planning (Business)

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Timing of entry and the foreign subsidiary performance of Japanese firms

Article Abstract:

The feasibility of business success of the units of Japanese multinational firms, which adopt marketing standards in international markets, is examined.

Japan, Marketing, Parent-to-subsidiary activities, Subsidiary-to-parent activities, World market, International markets, Subsidiaries, divisions and units

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