Internet retailers must localize to compete

Article Abstract:

Intense competition on the web is triggered by the marked increase in the number of users, according to the results of a survey conducted by the Singapore National Computer Board. Results demonstrated that purchases over the Internet have soared with 20% of those who have not yet transacted business over the Internet expressing their intention to do so in the next six months. Therefore, web sites should resort to using several marketing tools such as personalizing sites to fit individual needs, localization, user interface adaptation and language translation.

Telegraph & other communications, Singapore, Usage, Internet, Surveys, Web sites (World Wide Web), Online information services, Web sites, Singapore. National Computer Board

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Skills brokerage: a new model for business start-ups in the networked economy

Article Abstract:

A skill based new business model for easier business start-ups and to improve their chance of survival in the networked economy is presented.

Economic aspects, Skilled labor, Skilled labour

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Tools of the trade - how to use marketing analysis

Article Abstract:

The benefits from the use of marketing tools for businesses are examined.

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