Is industrial advertising still sexist; it's in the eye of the beholder

Article Abstract:

The topic of sexism in advertising has been dissected for more than 30 years in the consumer advertising arena. Yet, a relative dearth of knowledge exists concerning perceived sexism in industrial advertising. More and more women are joining the professional ranks. Their perceptions of gender role portrayals in industrial advertising is of high importance to marketing strategists concerned with not only sales but public image and public relations. This study provides empirical evidence concerning gender differences in perceptions on this important issue and discusses the crucial relevance of these findings to industrial marketing strategists. (Reprinted by permission of the publisher.)

Advertising Management, Advertising, Marketing management, Sex roles, Business-to-business advertising, Business to business advertising, Sexism, Sex role in advertising

---

How organizational buyers reduce risk

Article Abstract:

This study examined the role played by informal members of the buying center and the impact these informal members had on the type and level of risk perceived by the organizational buyer. The results indicated that informal influence has a significant effect on perceived risk experienced by the organizational buyer. Specific marketing management implications are discussed. (Reprinted by permission of the publisher.)

Evaluation, Risk perception, Group purchasing organizations

---

Cognitive moral development and Japanese procurement executives: implications for industrial marketers

Article Abstract:

Japanese purchasing agents have unique ethical predispositions toward their responsibilities. These include the qualities of focus on conventional levels of cognitive moral development, older executives' slightly lesser concern with group harmony, and the priority of middle and lower managers to achieve group harmony.

Japan, Purchasing Management, Purchasing, Management, International business enterprises, Multinational corporations, Ethical aspects, Moral development

Similar abstracts:

• Abstracts: Ads to introduce bilingual travel site. Bell tips hat to future of the Internet. Content sale
• Abstracts: And still no winner. The end, at last
• Abstracts: AOL extends reach with Radiant stake. U.S. extends deadline of AOL merger review
• Abstracts: Rallying cries. Waiting for the midnight hour. A question of indices
• Abstracts: The beginning of a great adventure. Falling through the net? To hack, or not to hack?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.