Just an American girl
Article Abstract:
Steering clear of conventional advertising, and focusing on mail-catalogues, a smart Web site, and a dedicated customer service program, has proven an absolute success for marketing the popular plastic doll, American Girl.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Digital eye
Article Abstract:
Norman Mayot, the creative director of Toronto-based Sonic Boom Creative Media, presents her opinion on three Web sites u Wines-france.com, Mygutfeeling.ca and Cornergas.com.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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The lessons of Squidoo
Article Abstract:
This article discusses about the role of Squidoo.com, a network of user-generated lenses, in improving marketing practices.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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