Kings of the road
Article Abstract:
The success of the BCAA's (British Columbia Automobile Association) recent commercial on air that promoted its premier membership by featuring in it B.C. stalwarts, Dave Barrett, Bill Vander Zalm and Glen Clark are analyzed. It is believed that despite competitors BCAA has maintained its position on the top due to their strong brand recognition, well-appointed products and customer service.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
United Kingdom, Radio, TV, publisher representatives, Media Representatives, Management dynamics, Advertising, Advertising Activity, Radio & TV Advertising, Membership organizations, not elsewhere classified, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Automobile Associations, Management, Evaluation, Influence, Company business management, Broadcast advertising, Brand identity
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Trashing 'bag it back'
Article Abstract:
The details of the deposit return scheme employed by Liquor Control Bureaucracy of Ontario are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Canada, Marketing procedures, Market Targeting & Approach, Analysis, Marketing, Company marketing practices, Market strategy, Ontario. Liquor Control Board of Ontario
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Comment about this article or add new information about this topic:
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