Marketing and the rules of engagement

Article Abstract:

Many of the clients of the Ideas Research Group want to know how their brand is positioned. The Ideas Research Group offers four solutions for their clients that include brands solution, ads solution, concepts solution, and the packaging solution. Their research suggests that condition, context and content drive a consumer's emotional connection to advertising.

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QuebecEs weekly habit

Article Abstract:

The recent readership study in Quebec, conducted by the research firm CROP in conjunction with the Canadian Advertising Research Foundation, showed that 77% of adults read a weekly at least once in the last one month, proving to advertisers and media buyers the huge advertising potential offered by weeklies.

Reports, Surveys, Readership surveys, Canadian Advertising Research Foundation

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Embracing customer experience

Article Abstract:

The findings of a recent brand measurement study are presented, including guidelines on what marketers should do in order to create experience-focused brands.

Marketing, Methods, Measurement, Brand image

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