PRESSURE COOKERS: HUGE POTENTIAL

Article Abstract:

The pressure cookers manufacturers must launch awareness campaigns to exploit the huge potential of the pressure cooker market in India. Currently the penetration of pressure cookers is low in India. The penetration of pressure cookers on the national level is 270 for every 1,000 households. In the rural areas, the penetration is 146 for every 1,000 households. In northern India, penetration is 750 while in western India it is 602 per 1,000 households. Hawkins and TTK Prestige together have a market share of 60 percent in the pressure cookers segment. The pressure cooker industry recorded a growth of 17 percent in 1997- 98. Public sector petroleum companies have launched awareness campaigns about pressure cooking and fuel saving. The saving of fuel by using pressure cooker amounts to Rs30 billion. The Government of India should remove the excise duty on pressure cookers and rationalise sales tax structure. This will reduce the prices of pressure cookers and increase demand. Manufacturers must launch advertising campaigns in rural areas on the advantages of cooking with a pressure cooker. (rk)(vr)

Company Planning/Goals, Other Pressed and Blown Glass and Glassware Manufacturing, Cookware, Glassware

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GEEP'S NEW INCARNATION

Article Abstract:

Gillette India has drawn up plans to relaunch Geep batteries and flashlights. Geep currently has only a 10 percent marketshare mainly in north India and is perceived to be an outdated brand. Gillette plans to build Geep into a national brand by focussing on its distribution and product portfolio. (uh)(vr)

Comment:

Gillette India has drawn up plans to relaunch Geep batteries and flashlights.

New Products/Services, Cutlery and Flatware (except Precious) Manufacturing, Primary Battery Manufacturing, Other Lighting Equipment Manufacturing, Cutlery & Razor Blades, Flashlights, Dry Cell Batteries, Gillette Co.

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