Left brain versus right brain: Does this theory still have marketing legs?

Article Abstract:

Functions of the left-brain are very different from that of the right brain. Reactions of people to various situations in different ways tends to categorize them as left brined or right brained by the researchers. However people mostly have a balance of both, and thus marketing should be done as to which brain the product will appeal. How far this method holds is anybodyEs guess.

Behavior Theory, Influence, Human behavior, Human acts, Human behaviour

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Defining CMO

Article Abstract:

The role of chief marketing officers in improving the sales of a company is discussed. The factors to be considered during marketing a product are also presented.

Sales Promotion, Sales promotions, Marketing executives

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Your brand and slogan: whether they make any sense to the ethnic consumer

Article Abstract:

Guidelines for designing brands and slogans to target ethnic consumer markets are presented.

Marketing procedures, Targets & Markets, Ethnic groups, Target marketing, Brand identity, Advertising slogans

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