Lessons from the web: How to gather intelligence from a competitorEs site

Article Abstract:

The Internet is a very resourceful tool. Information about competitors can be accessed easily on their websites, databases and reports. The data collected can be vast, and needs to be compiled and analyzed so that the intelligence report created is simple, concise and easy to understand. Making templates is one of the easiest ways to compile and analyze the data.

Methods, Usage, Internet, Business intelligence, Competitive intelligence

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Can't knock the hustle

Article Abstract:

Canadian ad world has started using hip-hop culture in their ads just three years ago but it is the latest and, if incorporated tastefully, the most successful subculture in the ad world today. It has got tremendous scope to be explored in advertising and has become a life-style, not just music of today's world.

Hip-hop (Culture)

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Creative eye

Article Abstract:

The smart and creative advertisements of some Canadian companies are discussed.

Advertising, Marketing industry

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