Mission accomplished: how the Old Brewery Mission's first awareness campaign translated into an increase in francophone donors
Article Abstract:
The Old Brewery Mission takes care of the homeless people, and puts up 538 Montrealers every night and serves over 22,000 meals every month. The Mission approached Armada Advertising to create the first awareness campaign to achieve its goal that is to establish a bond with the francophone community and to raise $2.5 million.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Creative eye
Article Abstract:
Reviews of MTV, Capital One, Terasen Gas and Viagra advertisements are presented. The article discusses why some of these campaigns are good and why others are boring.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Mark's picks and pans 2005
Article Abstract:
An evaluation of some of the worst and ridiculed advertising campaigns of 2005 is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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