Livening up the tombstone
Article Abstract:
Investment banking companies have been fairly conservative in their advertising in the past. Recently, services have diversified and there is increased international activity. Advertising reflects more character than the tombstone advertising used previously. There is a trend toward advertising the institution instead of a particular issue. To reach the executives and high worth individuals who are their target, The Financial Times is the choice of Doremus and Co., a firm specializing in financial advertising. Financial advertising at The Financial Times in 1985 was $8 million. The newspaper circulation is primarily in the United Kingdom and covers the Euromarket and London, two important investment banking markets.
Publication Name: International Advertiser
Subject: Business, international
ISSN: 0885-3363
Year: 1986
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Couriers compete for global business
Article Abstract:
The international courier market is worth $6 billion and is growing 30 percent annually, with increasing competition by DHL, TNT Skypak, Emery, Federal Express, Purolator, and the U.S. Postal Service. Within this industry, different customs regulations can cause delays, clients cannot compare services, and market wars are marked by confusion. Australia's TNT Skypak is the world's largest courier and has now introduced 'VIP guaranteed delivery' for timely service. Federal Express is selling a two-day delivery, with the advertising lure of lower cost and extra time for preparation. Johnson and Hayward (a New York courier service) has entered the competition for lower priority deliveries.
Publication Name: International Advertiser
Subject: Business, international
ISSN: 0885-3363
Year: 1986
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Centralized international advertising
Article Abstract:
International Advertiser magazine investigated international media planning to see what is centralized about these programs. Although companies such as Kodak advocate local media buying and a degree of decentralization, a degree of centralization often exists, and the product (or service) sold helps to determine that degree. Some companies use semi-decentralized media planning; the areas most often subject to central control involve budgets and corporate image.
Publication Name: International Advertiser
Subject: Business, international
ISSN: 0885-3363
Year: 1986
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