Logistics strategy: does it travel well?
Article Abstract:
Factor analysis is used to test the transnational research applications of the logistics strategy typology. The typology holds that logistics strategy becomes increasingly vital to an organization that is expanding its overseas presence and operations. Results from the study of typology in the UK, Australia, Japan and Germany reveal that the logistics strategy is most accurate when applied to the North American setting.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1996
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A flexible model of consumer country-of-origin perceptions: a cross-cultural investigation
Article Abstract:
US and Japanese consumers are studied on their perceptions of the value of a product for purchase based upon its country of origin.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
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International technology transfer: model and exploratory study in the People's Republic of China
Article Abstract:
The test of an international technology transfer model in several industries in China is discussed.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
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