MOTILAL OSWAL GETS A SPIFFY NEW LOOK
Article Abstract:
Motilal Oswal Securities (MOS) of Mumbai has hired Samsika Marketing Consultants (SMC) and human resources consulting firm, Watson Wyatt Worldwide (WWW) to revamp its broking business. SMC will help build the MOS brand, conduct customer satisfaction surveys and set up an all India network to enable MOS to increase its presence in the retail segment. MOS has changed its logo and hired a brand manager. The manger will implement various advertising and marketing strategies to establish MOS as India's best broking house. As per WWW's advice, MOS designed compensation packages for employees, identified key result areas and chalked out job descriptions and goal setting exercises. It plans to increase its presence from six cities to 30 and increase the number of high networth clients from 14 to 40. MOS proposes to institute an award of excellence for sub-brokers. It plans to network all sub-brokers and provide them with Reuters terminals. Research results will be made available to retail clients. MOS currently earns revenues of Rs1,870 crore. MOS has targeted a growth rate of 15-20 percent. (tsm)
Publication Name: BusinessWorld
Subject: Business, international
ISSN:
Year: 1998
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The long and winding road
Article Abstract:
FMS Design Consultants Managing Director Nigel Fulcher has no regrets about his 1993 decision to move his company out of London, England, into the Hertfordshire countryside. FMS has to fight harder to get work, as London-based clients are wary of companies which are not at the centre of activity, but existing clients are happy with the company's site. They enjoy visiting the company, and they benefit from the creativity and clarity of thought amongst staff who are not stressed from the journey to work. Staff numbers have increased from three to 25 in the five years since 1993.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1998
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Living the logo
Article Abstract:
It is becoming increasingly important that successful brands 'own' a clear market position, according to Ralph Ardill, marketing director of creative consultancy Imagination. Attention must be given to developing services, products and communication around this market position, thus encouraging long-term behavioural change among consumers. Imagination has redefined its business, and is now seeking a number of world-class, visionary clients.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1996
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