Finding shelter
Article Abstract:
An innovative and daring program, using cutouts of sex-trade workers in the streets, helped to draw the attention of the media and apathetic Vancouverites towards the problems of prostitutes, and resulted in significant donations to WomenEs Information Safe House, a shelter for such women.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Real time research
Article Abstract:
Broadband ad testing, i.e. testing the effectiveness of TV ads by getting information from consumers through their computers, offers a valuable tool for market research and is increasingly replacing off-line testing methodologies.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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