Making men manly
Article Abstract:
In recent times, the modern metrosexual male has been the marketer's target, at the expense of the traditional macho man. However, some big brands are now realizing the potential of marketing to the typical male market. Tips on the most suitable traits of the "manly man" are presented to help advertisers aiming to target this consumer.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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What is hockey selling?
Article Abstract:
An overview is presented of the blatant encouragement given to violence in big league hockey, and the role played by National Hockey League(NHL) in using fighting as a promotional tool.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Surveying the sites
Article Abstract:
Mike Burns, the creative director of Ottawa-based Fuel Industries, presents his critical appraisals of four recently developed or revamped Canadian Web sites.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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