Managing in complex business networks

Article Abstract:

An attempt is made to investigate the queries regarding to what extend business networks are manageable, as networks are loosely coupled systems, and also the way in which a firmEs ability to manage a network can be characterized and measured. This is done by synthesizing the current state of knowledge on management issues in networks and the contribution to managerial abilities in complex relationships.

Knowledge management, Business networks (Social groups)

---

Business relationships on different ways: Paradigm shift and marketing orientation revisited

Article Abstract:

The different marketing orientations are reviewed and the notion of paradigms and paradigm shifts are discussed. Five different orientations and the logic of a buyer-supplier relationship in each of these waves are identified and it is also illustrated that for a dyadic view of orientation, i.e., the supplier orientation must match the buyer orientation in order to allow smooth interactions.

Marketing Management, Customer Relations, Administration of Marketing, Methods, Marketing research, Consumer research

---

Functions of industrial supplier relationships and their impact on relationship quality

Article Abstract:

A survey of 230 buyers shows that the extent to which suppliers fulfill both direct and indirect functions in a business relationship has a positive and direct impact on the quality of the relationship as perceived by customers. This perception is heightened by supplier competition.

Comparative analysis, Client development, Business-to-business market, Business to business market, Discharge of contracts, Vendor relations

Similar abstracts:

• Abstracts: Small business-bank relationships and the role of internet banking. Revolving credit card holders: who are they and how can they be identified?
• Abstracts: GE registers 46% earnings decline. GE's net rises, but profit margins disappoint
• Abstracts: How is information technology affecting business relationships? Results from a UK survey. Interactions, relationships and networks in a changing world

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.