Market planning for government procurement
Article Abstract:
Marketing can be profitable to governments. As for all marketing efforts, a knowledge of what, when, and why the government customer buys is mandatory to corporate success. These can be learned by studying the customer's planning, programming, and budgeting activities. This article presents a schematic of the federal planning and budgeting system and recommends that the industrial marketer invest in an effort to determine the specific system for the government agency of interest. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
Market planning in a high-tech environment
Article Abstract:
The marketing manager facing the prospect of developing an annual marketing plan gets very little help from texts and research reports as to what should be in the plan and how to prepare it. This article presents a detailed schema for developing such a plan with particular emphasis on the suitability of for the manger of the high-tech firm. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1990
User Contributions:
Comment about this article or add new information about this topic:
When to bid for government contracts
Article Abstract:
This article looks at the issue as to whether or not to participate in the competition. The model formulated what calculations to make and how to present the results for a two-stage (R & D and production) bid decision problem. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1987
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: OR planning for a small country. The process of problem-formulation. Local systemic intervention
- Abstracts: No hiding place for anyone. The measures of man: biometrics
- Abstracts: Preemptive Scheduling of Independent Jobs on Parallel Machines Subject to Financial Constraints. Quasi-birth-and-death Markov processes with a tree structure and the MMAP[K]/PH[K]/N/LCFS non-preemptive queue
- Abstracts: Changing the rules of engagement. Far Eastern R & D: the California connection. Is Tandem's management style as fail-safe as its computers?
- Abstracts: Making management succession more a science than an art. Faced with a TV advertising ban in Indonesia. How a streamlined logistics system can make all the difference