Market research on the Internet - threat or opportunity?

Article Abstract:

Market researchers can use the Internet for transmitting data by e-mail, website promotion, research and background information on competitors and fieldwork. The opportunities for fieldwork on the Internet are considerable because it is fast and it is set to become as ordinary as the telephone. E-mail surveys and questionnaires can be sent out although responses rates are usually poor. Random website surveys and panel website surveys are also possible. However, care needs to be taken to ensure interviewer quality standards are maintained if the outcomes are to be of any value.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Usage, Internet, Internet services, Market surveys

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Is Asia different? Defining a strategy to serve multi-national clients in the region

Article Abstract:

Multinational businesses have developed a many-faceted approach to research and marketing in Asia to cater for vast differences between multi-cultural markets. They are responding to local markets in a different way to international ones and treat goods and services in both sectors appropriately. International marketing management organisation is becoming increasingly flexible to respond to Asian business trends.

International aspects, Asia, Export marketing

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China's Generation III Viable target segment and implications for marketing communications

Article Abstract:

Third generation Chinese consumers have similar attitudes towards spending irrespective of their region. Market research from Dentsu Inc.'s Dentsu Global Lifestyle Survey survey indicates that Chinese people have a tendancy to pay a lot for one item even if their decision impacts other purchases. They like to purchase new, western products and are loyal to brand names. They also buy to impress others.

China, Surveys, Consumer behavior, Dentsu Inc.

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