The good times roll once more
Article Abstract:
Jennifer Laing as chairman of the advertising agency Saatchi & Saatchi, London, England had the difficult job of revitalizing the company following the departure of the Saatchi brothers. Initial efforts had to be put into repaying debts caused by a 50% reduction in business in the latter part of the 1980s and early 1990s. Now Laing's work is focused on maintaining a high standard of work and returning to being the foremost advertising agency.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1996
User Contributions:
Comment about this article or add new information about this topic:
British design comes of age
Article Abstract:
During the worst part of the recession British companies were cutting their design budget and spending more money on production. Now design is seen as a commercial necessity. Some leading British advertising agencies are identified and characterized.
Publication Name: The Director
Subject: Business, international
ISSN: 0012-3242
Year: 1984
User Contributions:
Comment about this article or add new information about this topic:
Advertising agency management of domestic and international accounts
Article Abstract:
This article examines account management strategies employed in the advertising industry.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Strategies for managing Russian international joint venture conflict. Unlocking your imprisoned assets: the joint venture solution
- Abstracts: A more diligent approach. The rise and rise of the institutional buyout. Fuelling an MBO: a serial entrepreneur with excellent industry knowledge helped 'oil the wheels' when the management buyout of British Fuels from British Coal was concluded in late 1995
- Abstracts: Worlds apart. Virtually fantastic: Malaysia's information ambitions. When virtually lost is really lost
- Abstracts: The invisible man: anthropology. The first Americans. An anthropology of happiness
- Abstracts: Understanding your ground. Cultivating a living continuity