Market share response and competitive interaction: the impact of temporary, evolving and structural changes in prices
Article Abstract:
Research describing price management and its relation to market share is presented. In particular share response to different categories of price levels is investigated and the strategic implications examined.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
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Market information and channel price structure
Article Abstract:
Research describing the development of an analytical model for predicting channel profitability is presented. The model is applied to different channel price structures and information and demand effects are examined.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2000
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Optimal pricing of successive generations of product advances
Article Abstract:
The development of optimal pricing policies is dramatically affected by the unique characteristics of successive-generation marketing approaches. The rapid rate of high-technology introductions and the overlapping life cycles of existing and new products substantially separate these markets from conventional markets. Models to obtain optimal pricing policies for marketing successive generations by both monopolistic producers and independent producers are presented and compared.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1993
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