Market shares: cigarettes: brand
Article Abstract:
State Monopoly manufactures the leading cigarette brand in Italy, MS Filtro, which in 1997 had a market share of 18.2% in value terms. MS Filtro's market share, however, has been declining since 1993. This trend is true for other domestic brands. Foreign brands, conversely, have been gaining ground, with foreign brands produced under license by the State Monopoly recording the strongest growth. For instance, Diana cigarettes, which the State Monopoly manufactures under license from Philip Morris, have seen their market share increase three percentage points between 1993 and 1997.
Comment:
Italy: MS Filtro, manufactured by the State Monopoly, is the leading cigarette brand, with a market share of 18.2% in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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The Italian market for tobacco: market shares: cigarettes: manufacturers'
Article Abstract:
Philip Morris dominates Italy's cigarettes market, acccounting for 55.2% of total value sales in 1997. The 55.2% market share was five percentage points higher than the company's market share in 1993. Indeed, the company has constantly improved its market share between 1993 and 1997. The company's rival, State Monopoly, is not expected to stop the trend unless it improves its production capacity and efficiency. Limitations imposed by the State Monopoly have not been sufficient to stop Philip Morris from gaining competitive gains and achieve high penetration.
Comment:
Dominates Italy's cigarettes market, acccounting for 55.2% of total value sales in 1997
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: