McDOWELL PLANS CAPACITY UPDATE
Article Abstract:
The liquor giant, McDowell & Co has plans to invest Rs100 crore during the next three years for refurbishing and adding to their capacity. Currently, the company produces 18.5 million cases per year which is projected to go up to 25 million cases by 2000 AD. During 1998-99, an investment of Rs25 crore has been made. Big investments are also planned in IT, particularly as Enterprise Resource Planning (ERP) is being taken up as a pilot project. The investments will be partly from internal accruals and partly from loans. All the distilleries are being linked through VSATs to track inventory levels. The compnay has invested Rs5 crore to Rs6 crore in the VBSAT link-up program. This year's growth is envisaged at 20 percent, a growth of three million cases in terms of volume. McDowell has a market share of 25 percent for bottled scotches in India, where the market potential is 500,000 bottles annually. Efforts are being made by the company to improve its existing brands and introduce a judicious mix of profitable and productive brands. McDowells would insist on cash collection before delivery as interest payments have been lowered. (nr)
Comment:
The liquor giant, McDowell & Co has plans to invest Rs100 crore during the next three years for refurbishing and adding to their capacity.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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McDOWELL PLANS CAPACITY UPDATE - MULLS PHASING OUT OF 5 BRANDS
Article Abstract:
The medium range of McDowell & Co, Black Stallion Traveler's Whisky, Imperial and Carew's Gin and Carew's Rum, may soon be phased out. McDowells have invested Rs8 crore in a new distillery McDowell Vittari Ltd at Bhopal in Madhya Pradesh. The company is exploring possibilities to offer these brands to local franchisees for manufacture. The UB group's spirits division and McDowells have a joint venture under which marketing of respective brands will remain independent of each other. McDowell plans to add two more millionaire brands to the existing five brands by the end of the year. (nr)
Comment:
The medium range of McDowell & Co, Black Stallion Traveler's Whisky, Imperial and Carew's Gin and Carew's Rum, may soon be phased out.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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