McElwain bats for new DTC ad rules
Article Abstract:
LBJ.FRB Communications Inc. has appointed Mark McElwain, as vice president responsible for overseeing its direct-to-consumer health promotion. McElwain's position calls for the former commissioner of the Pharmaceutical Advertising Advisory Board to represent LBJ.FRB Communications in ensuring that the direct-to-consumer advertising placed by pharmaceutical companies are accurate and effective. Pharmaceutical companies are prevented to reveal the ailment that a product treats in their advertisements under existing Health Canada laws.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Agencies take Bay Street
Article Abstract:
The Internet and mergers have made Canadian marketing companies a hot commodity in the country's stock market. For this reason, these marketing firms are taking advantage of the money that they can raise as publicly traded companies. Some of these companies include Cossette Communication- Marketing, based in Quebec City, Envoy Communications Group, MDC Communications Corp and Mosaic Group Inc, all with headquarters in Toronto, Ontario.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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PJ's Playland work is toast of Billis
Article Abstract:
Palmer Jarvis DDB won nine prizes during the Outdoor Advertising Assn of Canada's 20th annual Billi Awards in Feb 25, 1999. The honors were mostly for Palmer Jarvis' work for Playland Amusement Park. The Playland advertisements bagged three golds in the overall campaign, large format single and street level categories. Palmer Jarvis' won a fourth gold for a transit campaign for TV12.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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- Abstracts: Combination cough, cold & allergy remedies. Cough and throat remedies
- Abstracts: Sidanko creditors support manager to guide changes. Yukos will ask holders to weigh bankruptcy filing. Yukos cancels controversial share issues
- Abstracts: CanWest integration no sure thing. Thomson's latest selloff. Telemedia sale ad fallout unknown
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- Abstracts: Big Rock to design national profile. Weston bakes up new branding idea. Sun jumps on Herald's ad 'mistake'