Meal replacement drinks in Ireland
Article Abstract:
Market research data for the meal replacement drink industry in Ireland is given. Information for market background, market size and sectors, and distribution are all given and discussed.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 2003
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A cross-national study of the relationship between international diversification and new product performance
Article Abstract:
International marketing has a major impact upon the success of a new product in this study of US and Chinese firms.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
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