Mega-database in the works
Article Abstract:
Geomedia of Toronto, Ontario, has joined forces with Valassis of Mississauga, Ontario, under the AdHome brand. The AdHome segment of their joint venture is currently creating the biggest and most detailed household shopping poll in the country. AdHome claims that it can determine clients and their neighbors by market or store, based on promotional literature. This is done through Navigator which seeks out lifestyle, demographic, and shopping patterns, and determines store or brand preference. Geomedia can also identify prospects or clients via other details.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Banking on soccer
Article Abstract:
Canada based banking giant BMO Bank of Canada has signed 10-year advertising contract with Exhibition Place in Toronto which hosts soccer matches. The company will advertise its brand and products on seats around the stadium.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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