Men's toiletries
Article Abstract:
A report on the men's toiletries retail industry in France, Germany, Italy, Spain and the UK for the period 1994-98 and the future outlook of the industry from 1998-2003 are presented. The industry is divided into shaving product sector and others product sector. Products in the shaving sector include blades, razors, shaving foams, gels, soaps, creams,lotions, moisturizers and aftershave balms. In the others sector, products include male-specific deodorants, bath and shower products, talcum powders, and products for washing, styling and coloring for men.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Men's toiletries
Article Abstract:
The European men's toiletries market has expanded due to a demographic shift which has created an interest in personal hygiene and good grooming. Toiletries firm Gillette Co. has continued to dominate in the market through its niche marketing tactics and innovative products under the SensorExcel and Gillette Series such as razors, deodorants, and blades. Markets in the UK, Spain, Italy, and Germany are expected to continue expanding through 2001 due to the introduction of more toiletries.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Men's toiletries
Article Abstract:
A review of the European market for men's toiletries reveal that male fragrances remain the biggest sector of the market. Recession in certain market sectors continue to affect market growth. Despite this, a greater number of male consumers have been reported due to an increase in personal hygiene awareness. To enhance market growth, manufacturers have turned to product innovation and niche marketing.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Opportunity's cost. Promises, promises
- Abstracts: Opportunity's cost. The honeymoon is over
- Abstracts: Motown East; GM investment widens Thailand's lead in automobiles. Right is right: U.S. auto giants finally learn Japanese road rules
- Abstracts: Finance One's salvation? Rescue effort for BBC
- Abstracts: Phileo suit against Malaysia exchange may have far-reaching effect on rivals. Merrill sues in Singapore: fallout with ex-employee may damage firm's push into Asia