More stars, less Sasquatch

Article Abstract:

Boston Pizza's has short-listed five advertising agencies for their new advertising campaign. The company is looking into getting a celebrity endorser and a new tag line for the new campaign. Boston Pizza's use of C-list celebrity spokespeople was effective for the company during the 1990's but their later campaign that featured a Sasquatch was less popular.

Strategy & planning, Public affairs, Planning, Evaluation, Public opinion, Chain restaurants, Restaurant chains, Company business planning, Boston Pizza International Inc.

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What's right at retail?

Article Abstract:

Retail companies such as Tesco and Wal-Mart are putting up digital television screens inside their stores to advertise to shoppers. The digital advertising screens aim to help increase sales as well as enhance the shopping experience.

Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, All Other Specialty Food Stores, Variety stores, Discount Stores, Tesco PLC, Technology application, Wal-Mart Canada Corp., TSCO

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Location matters...

Article Abstract:

Customizing content of digital signage according to location demographics is vital in advertising to many people. It is best to put digital advertisements on shopping malls, public transport systems, and event venues.

Canada, Organizational history, Management dynamics, Practice, Marketing industry, Location, Target marketing, Billboards

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