Morty mania
Article Abstract:
Manitoba Telecom Services has turned a lovable bison, named Morty, into a mania. The developers of the advertising campaign say it took luck, a maintenance man, creative brilliance ad agonizing corporate rethinking to put everything into play. The humor is deft and is cited as the reason for the campaign's popularityl. But the real root of its success lies in the reasons that the warm, funny bent was finally chosen by a company with a long tradition of straight-up slice-of-life advertising.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Bisons on Bay Street
Article Abstract:
The province of Manitoba's Economic Advisory Council's short listing of three outside agencies for rebranding the province's public image is seen as overlooking of the local talents and lack of confidence on local youth by it's local marketers. The council's image task force chair, Ash Modha claims that the short listing is done on the basis of merit.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Exploring on a shoestring budget
Article Abstract:
The effectiveness of "Keep exploring", a tourism advertising campaign strategy adopted by the Canadian Tourism Commission, are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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