Motor bikes in Europe's major markets
Article Abstract:
The motorcycle sector in the major European markets of France, Italy, the UK, Germany and Spain experienced a decline in volume and value from 1990 to 1994. Global economic sluggishness undermined consumer confidence, and increased youth unemployment, which made it harder for this traditional target market to finance moped and scooter acquisition. Negative perceptions about motorbikes negatively affected the market, although these are being overcome. Market forecasts for the years 1994 to 1999 are presented.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1996
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Books in Europe's major markets
Article Abstract:
The international business for books in five major markets involving France, Italy, the UK, Germany and Spain indicated that all key markets except Italy posted slight growth of at least 3% in 1994. They were led by a flourishing UK market, with growth of about 9% over 1993. In 1994, real values in France, the UK and Germany were aided by economic recovery, with price decreases and accompanying volume integrating with trends in the direction of added-value hardback books.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1996
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Books in Italy
Article Abstract:
A number of trends are observed in the Italian book publishing industry. Recession, low readership and high prices have decreased both publishing and sales. The non-fiction sector enjoys the largest market share at 61%, with total sales of 2,154 billion lira in 1994. Total books sales also reached 3,548 billion in 1994, with bookshops accounting for 46.5% of the total. Profiles of major publishers are presented.
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1995
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