Movie mogul
Article Abstract:
Salah Bachir is the president of Cineplex Media, the advertising division of Cineplex Entertainment. Bachir has about 1,500 art collection. Details on Cineplex Media's advertising solutions and Bachir's movie-theater program of using Scene card to redeem points from movie tickets and concession combos are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Paper solutions
Article Abstract:
The strategies applied by news paper to attract advertisings to compete with other advertising media, such as internet, are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Confronting the clicks
Article Abstract:
Increasing market for online classifieds and its effects on newspaper industry are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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