Moving away from Risque
Article Abstract:
Japan's television advertising industry has adopted an increasingly conservative attitude towards sex in advertising since the country's economy ran into trouble in the early 1990s. Also, sexual harassment, sex withminors, the smuggling of Asian women for Japan's sex trade have become widespread issues in the country. Thus, many advertisers have taken care to avoid probing the limits of what is acceptable since the risk of negative fallout for corporate image is too great to take.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Dentsu loses key execs at critical time
Article Abstract:
Dentsu Company Ltd announced the departure of two EVPs at a time when it is struggling in its negotiations to take an equity position in Leo Burnett Company Inc. Sixty-five-year-old Nobuo Momose, who heads international operations, and sixty-six-year-old Teruyoshi Katsurada, who oversees domestic operations, will retire at the end of June 1999. Another problem faced by Dentsu is the financial pressure on major advertisers in Japan.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Internet is Japan shop's saviour
Article Abstract:
Japanese advertising agencies have come to realize the opportunities presented by the Internet. In 1999, Internet advertising increased by 111% to $220 million compared to only $15 million in 1996. The increase is impressive since advertising expenditures in Japan fell 1.2% to $83 billion. Internet advertising is expected to reach $917 million in 2004 and double that amount by 2007.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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