Oil co. is drilling home its new name
Article Abstract:
Canadian Occidental Petroleum has changed its name to Nexen. The name change is a legal requirement of its separation agreement from Occidental Petroleum Corp. Nexen was selected from thousands of other possibilities with the assistance of branding company Interbrand tudhope, CanOxy employees and Calgary;s Parallel Strategies. The name was chosen since it was a contraction of new, exploration and energy, was easy to pronounce and had the added attraction of being a palindrome.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
The Karo Group
Article Abstract:
The Karo Group is a finalist fo the Agency of the Year Award in 2007. The company has received attention after executives Phil Copithorne and Leigh Blakely left Young & Rubicam (Y&R) for Karo, along with important Y&R clients. Karo's growth, in terms of staff, acquisitons and clients, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Enslin the new expert in potty PR
Article Abstract:
Calgary-based Enslin Associates is spreading the word about an environmentally friendly toilet manufactured by Australia-based Caroma.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: V&B chases its American Dream. The new beer. Gray teaches with virtual agency
- Abstracts: Ziff-Davis will sell its magazine unit. Emap to sell unit to Primedia at price below expectations. Softbank buys majority stake in Hong Kong garment maker
- Abstracts: Bayer faces mounting lawsuits. Biogen to pay Schering in fight. German prosecutor opens probe into EM.TV
- Abstracts: RMP breathes new life into Airwalk. The Bay pushes Padulo to top spot. BMW mini should ride retro car trend
- Abstracts: Shire Pharmaceuticals will buy Roberts, creating new force in specialty drugs. Canada regulators may hold up deal by Shire, BioChem