ATCO adopts energetic rebranding
Article Abstract:
ATCO Group has launched a C$3.6-million branding campaign in connection with the deregulation of the natural gas and electricity markets in Alberta, Canada. Each of the utility and manufacturing powerhouse's 11 diverse companies will be placed under the ATCO brand name. A comprehensive, nine-week multi-media campaign will be launched across Alberta to support the branding program.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Go east, young airline
Article Abstract:
The marketing campaigns and strategies adopted by Calgary's WestJet airlines' marketers to re-build its brand image and increase the airlines' popularity among its customers are discussed. The campaigns along with more frequent flights have significantly increased its market share.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Taking ownership
Article Abstract:
The appointment of Bob Cummings as new vice president of WestJet Airlines Ltd. marketing division is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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