Mutuals play the loyalty card
Article Abstract:
Following a spate of demutualisation by building societies over the last two years, the remaining mutuals are launching competitive services to retain their customers. Building customer loyalty reduces the pressure to find new customers, which can account for up to 40% of a company's costs. Loyal customers also create new business through referrals. As a result, these companies can fight off the arguments for demutualisation. Among the competitive services offered by mutuals are a 90-day notice account from Nationwide and a profit-share scheme from Britannia.
Comment:
UK: Remaining building societies launch competitive svcs to retain customers following a spate of demutualisation in last 2 yrs
Publication Name: Financial Adviser
Subject: Business, international
ISSN: 0953-5276
Year: 1998
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Volatile stock scares investors
Article Abstract:
According to a survey of 1050 IFAs
Comment:
UK: Investors are increasingly putting money into protected & guaranteed stock mkt prods according to survey by AIG Life
Publication Name: Financial Adviser
Subject: Business, international
ISSN: 0953-5276
Year: 1998
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Comment about this article or add new information about this topic:
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