NESTLE'S NEW EXPRESSION
Article Abstract:
With a new marketing head, the Rs1,426 crore Nestle India (NI) plans to double its turnover every 3 years to achieve Rs10,000 crore by 2008 AD. It also proposes to expand the production capacities and become India's leading food company. Nescafe, NI's most profitable brand, will be its flagship brand. It is to be fashioned as a lifestyle product and NI is launching a communication and advertising campaign, named `Nescafe Open Up'. About 1,300 tonnes of Nescafe is sold in India annually. NI's beverage segment consists of Milo and its culinary segment comprises Maggi noodles and sauces. These brands would be consolidated to contribute 20 percent to NI's turnover. In confectionery, the emphasis would be on Kit-Kat, Polo and Allen. In the infant nutrition segment, NI will strengthen its Lactogen and Cerelac brands. In each segment, NI will focus on the major brands and try to make it the top one in India. (uh)
Comment:
Plans to double turnover every 3 years to achieve Rs10,000 crore by year 2008 AD
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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J K INDUSTRIES LTD
Article Abstract:
J K Industries, Calcutta, comprises JK Tyre, JK International, JK Agri-Genetics and JK Sugar. The group has published the unaudited financial results for the three months ended December 31, 1998. (um)(psr)
Comment:
J K Industries, Calcutta, comprises JK Tyre, JK International, JK Agri-Genetics and JK Sugar.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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