New Coke chief tries to see through eyes of the world
Article Abstract:
Coke CEO Douglas Daft is visiting operations in Europe to encourage market share growth. Most European operations managers are European and marketing initiatives are less aggressive.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
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Coca-Cola says sales growth will meet quarterly forecasts
Article Abstract:
Coca-Cola Co. is forecasting an increase of 4% to 5% in its sales volume around the world for the 2001 first-quarter. The company's forecasts match what analysts are expecting.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2001
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PepsiCo tries to clarify image of Pepsi One
Article Abstract:
PepsiCo blames poor marketing for Pepsi One's failure to live up to initial sales forecasts.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
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